Franchising
BROSWAY ITALIA MONOBRAND PROJECT
A CORPORATE SINCE 1979 BEHIND BROSWAY ITALIA
WHY A BROSWAY ITALIA MONOBRAND STORE?
- Partnership with a group that has an important heritage and solid financial stability since 1979.
- Opportunity to represent an innovative brand with a wide product offering: from women’s to men’s styles, collections that have meaning, and a variety of product materials such as stainless steel, Sterling Silver .925, semi-precious stones, pearls, and crystals.
- A tailor-made innovative aesthetic and functional details (counters, wall showcases, and sales tools) specifically designed by our Italian corporate team of architects.
- Ongoing support from marketing and visual corporate merchandising department.
VALUE PROPOSITION
- Marketing
- Branded Catalog
- Predesigned Marketing Collateral
- Image Library
- Dedicated Marketing Coordinator
- Strategy Development
- Public Relations
- Sales
- Proven Sales Methodology
- Support
- Site Selection
- Architect for Store Design
- Business Plan Creation
- Branding
- Recognized Brand
- National and
- Networking
- Education
- Management Team Onboarding
- Initial Team Training
- Ongoing development in product knowledge and visual merchandising
- Product and Furniture Benefits
- Lower than Wholesale Pricing
- Preferred Availability
- Customized Products
- Discount on Furniture and Displays
- Technology
- International Exposure
YOUR COMMITMENT
- Initial investment.
- Accurate store location selection in compliance with the company guidelines.
- Ensuring compliance with merchandising strategy.
- Providing sell-through reports.
- Fostering and promoting the brand values.
- Constant qualitative and quantitative feedback.
- Company social media content sharing.
A SUCCESSFUL STORY
