BROSWAY OPENED ITS SECOND MONOBRAND STORE IN FLORIDA, AT AVENTURA MALL BISCAYNE BOULEVARD
BROSWAY OPENED ITS SECOND MONOBRAND STORE IN FLORIDA, AT AVENTURA MALL BISCAYNE BOULEVARD
Brosway, on February 1st opened its second monobrand store in Florida at the Aventura Mall Biscayne Boulevard, ranking fifth place among the most important shopping centers in the States.
The fashion jewelry brand, distributed through the Miami direct branch, is very popular and appreciated in the USA and has recorded a strong sales increase last year, confirming its international vocation.
Aventura is the largest shopping center in Florida with more than 200,000 square meters spread over three floors that welcome over 200 luxury brands and is very appreciated by both locals and tourists.
The Brosway store located on the main ground floor presents the entire collection of jewelry and watches for both men’s and women’s jewelry and watches through a new retail format.
The Brosway store located on the main ground floor presents the entire collection of jewelry and watches for both men’s and women’s jewelry and watches through a new retail format.
The Customer experience was improved thanks to the dynamic volumes that increase the enhancing interaction between Customers and jewels, using protruding drawers and raised display cases. Furniture shades go from warm white to beige with fabric elements, great brightness, refined lines and materials, all distinctive features of Brosway’s World.
“We are proud to join the group which ranks fifth among the most important shopping centers in the States” says Beatrice Beleggia, CEO of Brosway USA. “Brosway’s glamorous, bright, lively colored and innovative designed creations are already higly appreciated by the American people, therefore, our goal is to continue in this direction with the expansion of the brand in the US.”
Centrally located between Miami and Fort Lauderdale, the Mall is in a radius that encompasses South Florida’s wealthiest communities and is a must-see for millions of qualified domestic and international visitors. Aventura Mall was named one of the most popular destinations in the region by the Greater Miami Convention & Visitors Bureau and was ranked as one of America’s most visited by Travel + Leisure magazine.
Aventura Mall recently received the Tripadvisor 2020 Travelers Choice Award for receiving great reviews from visitors and ranking among the best.
An exciting challenge for Brosway which, in this prestigious setting, will be able to welcome new customers with creations with an Italian style and a cosmopolitan taste.
