BROSWAY AND THE ITALIAN RED CROSS TOGETHER AGAINST COVID-19
BROSWAY AND THE ITALIAN RED CROSS TOGETHER AGAINST COVID-19
Miami – 30 March 2020 – The jewelry brand will donate to the Italian Red Cross all the proceeds from the online sale of the Chakra’s bracelet “Italia ti amo”
In such a hard time like the one we are living, rediscovering the sense of humanity and belonging that characterizes Italian people is fundamental, but even more important is finding the courage to look at the future with a positive attitude.
“In Brosway we also want to play our part and contribute to the rebirth of our country. We think that even a simple bracelet can make a difference: that is the reason why all the proceeds coming from the purchase of the bracelet Chakra Italia will be entirely donated to the Italian Red Coss, which in this moment is on the frontline in fighting against the Covid-19 emergency”, explains the CEO Beatrice Beleggia.
From the 20th of March until the 15th of April the bracelet “Italia ti amo” of the Chakra’s Collection, in stainless steel with crystals and the enamel colors of the Italian flag, will be on sale on brosway.us at the price of 47€. It is a way to support our country and say “go on Italy! You have always been in my heart and you are going to win once more”.
The proceeds will be entirely donated to the Italian Red Cross, on the frontline in giving a response to the emergency by implementing different measures: first aid, medical support, psychological support, logistic and information support, health screening and supervision.
This action will help to provide personal protective equipment, means and resources essential to ensure the continuity and the enhancement of social health care services on the entire national territory.
In collaboration with the Minister of Health and with the Civil Protection Department, the Italian Red Cross is ensuring the medical transport of suspected cases in adequate sanitary facilities, the transfer of positive cases in appropriate structures and the release for home care.
Together with the Regional Crisis Units, the Red Cross is coordinating the logistic support with pre-triage health activities, implemented from the main hospitals in order to identify the positive cases before their entrance in the emergency room, and home healthcare activities.
The Italian Red Cross has also enhanced on the whole national territory assistance services for the most vulnerable groups that have to deal with social and sanitary struggles, such as grocery delivery, social transport, medicines and essential goods delivery.
You can buy the “Italia Ti Amo” Chakra on https://www.brosway.us
Together we will get through this moment so difficult…
#ItaliaTiAmo
